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Nike
Serena Building
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
Nike
Serena Building
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
Nike
Serena Building
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Serena Kids Floor
Serena Kids Floor
The kids team was all about play. Whenever possible we conceived of tactile, interactive installations to create an atmosphere of freedom and play—where ideas feel possible.
“The kids team was all about play. Whenever possible we conceived of tactile, interactive installations to create an atmosphere of freedom and play—where ideas feel possible.”
Caleb Kozlowski
Creative Director, Hybrid
For this installation I wanted to capture a sense of strength and heroism from the point of view of all bodies. There are so many ways to be strong.
Kelly Anna
Artist
Men’s Floor
Men’s Floor
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.”
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.”
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.
Caleb Kozlowski
Creative Director, Hybrid
Related Work
Related Projects
Related Work
Related Work
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110
Nike
Serena Building
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
Nike
Serena Building
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
Nike
Serena Building
Creating unique workspaces embodying Nike’s innovative perspectives across category teams
Photographer
Charles Chestnut
Artists
BFGF, Chaz Bear, Kelly Anna, Jordan Moss, Cody Hudson, Luisa Salas, Keeenue, Nathan Bell, Xoy, Will Bryant, Felicia Murray, Seher One
For the first time in years, Nike reunited their family of category teams to sit together in one building based on the idea that greatness happens when focused, creative, collaborative and driven people join forces. Hybrid worked with each category—Women’s, Kid’s, Men’s—to bring their workspaces to life through their own lens on Nike culture. The results helped define each category's point of view in the workspace, with an eye toward the future.
Serena Kids Floor
Serena Kids Floor
The kids team was all about play. Whenever possible we conceived of tactile, interactive installations to create an atmosphere of freedom and play—where ideas feel possible.
“The kids team was all about play. Whenever possible we conceived of tactile, interactive installations to create an atmosphere of freedom and play—where ideas feel possible.”
Caleb Kozlowski
Creative Director, Hybrid
For this installation I wanted to capture a sense of strength and heroism from the point of view of all bodies. There are so many ways to be strong.
Kelly Anna
Artist
Men’s Floor
Men’s Floor
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.”
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.”
The Men’s team wanted to capture a shift in their point of view, away from a singular focus on iconic athletes, to recognizing the community that supports them.
Caleb Kozlowski
Creative Director, Hybrid
Related Work
Related Projects
Related Work
Related Work
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110