Since 1966 The North Face has been a political force in the outdoor industry. From land conservation to immigration issues, they continue to raise their voice to keep important conversations in the public eye. With the Walls are Meant for Climbing campaign, The North Face challenges the direction of our political climate, telling stories of obstacles overcome and walls climbed. The editorial direction brought this voice to life with bold colors and crisp typography to unapologetically deliver a message worth hearing. Photography amplified this voice with bold contrasting light and an attitude to match, resulting in and of-the-moment, singular brand statement.