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Specialized
Globe Brand System
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the lighthearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
Building a brand system design for an award-winning e-bike launch.
Photography
Henrik Kam
Specialized
Globe Brand System
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the light hearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
Building Brand Joy for an E-Bike for Everyone or End-to-end brand system design for award-winning e-bike launch
Photography
Henrik Kam
Specialized
Globe Brand System
Building Brand Joy for an E-Bike for Everyone or End-to-end brand system design for award-winning e-bike launch
Photography
Henrik Kam
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the light hearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
We think that if a few
more people have
a little more fun, a little
more often, we’ll get
to this future we’ve
been promised faster
than we’re being told.
"We think that if a few more people have a little more fun, a little more often, we’ll get to this future we’ve been promised faster than we’re being told.”
Erik Nohlin
Design Lead, Globe
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110
Specialized
Globe Brand System
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the lighthearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
Building a brand system design for an award-winning e-bike launch.
Photography
Henrik Kam
Specialized
Globe Brand System
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the light hearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
Building Brand Joy for an E-Bike for Everyone or End-to-end brand system design for award-winning e-bike launch
Photography
Henrik Kam
Specialized
Globe Brand System
Building Brand Joy for an E-Bike for Everyone or End-to-end brand system design for award-winning e-bike launch
Photography
Henrik Kam
Meet Globe—The award winning E-Bike for everyone, everywhere and everything in-between. Specialized Bikes created the Globe brand with the goal of reducing our dependency on automobiles by creating a fun, cool and capable bike that can carry and move everything from children to house plants (and lots more!)
We partnered with Specialized to imagine how the Globe brand comes to life in the world—leveraging a custom logo as the base for our brand system, we extended the light hearted and practical brand across a variety of mediums and ushered Globe into the market with a bang.
We think that if a few
more people have
a little more fun, a little
more often, we’ll get
to this future we’ve
been promised faster
than we’re being told.
"We think that if a few more people have a little more fun, a little more often, we’ll get to this future we’ve been promised faster than we’re being told.”
Erik Nohlin
Design Lead, Globe
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110