Hybrid partnered with the Amazon team, and illustrator Laura C. Moyer, to bring to life their 2024 Holiday Kids Gift Book. Spanning 96 pages and showcasing over 700 must-have toys, the book follows the heartwarming adventures of Fox, Bear, Raccoon, Mouse, Owl, and Turtle as they transform an unexpected holiday mishap into something extraordinary. The magic didn't stop on the page – Hybrid and Amazon brought these lovable characters to spectacular life in New York City's iconic 5th Avenue holiday windows, where towering displays and interactive shopping experiences became part of the city's beloved winter wonderland.