



Rapha
Grinduro Zine
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Kennett Mohrman (Editorial)
Henrik Kam (Case Study)
Rapha
Art Direction & Grinduro Zine
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Henrik Kam,
Kennett Mohrman
Rapha
Art Direction & Grinduro Zine
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Henrik Kam,
Kennett Mohrman
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.















































Related Work
Related Projects
Related Work
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110




Rapha
Grinduro Zine
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Kennett Mohrman (Editorial)
Henrik Kam (Case Study)
Rapha
Art Direction & Grinduro Zine
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Henrik Kam,
Kennett Mohrman
Rapha
Art Direction & Grinduro Zine
Capturing Rapha’s gravel cycling spirit in a vibrant race-day zine.
Photography
Henrik Kam,
Kennett Mohrman
The recipe for a great project: Do something you love, do it with friends and do it in a stunningly beautiful part of the world. That is where we find ourselves here, A number of Hybrid employees combined their love of cycling with storytelling and spend a long weekend in the Sierra Nevada mountains, riding bikes, camping, drinking coffee and eating dust. We partnered with Rapha to follow a handful of their athletes for the weekend of the Grinduro gravel race in California. Working with Photographer Kennett Mohrman, we captured the feeling of the weekend as much in our lens as in our minds.
Continuing our work with Rapha, we created a large format zine that brought their philosophy of gravel bike riding to life in print. These zines where given to all the attendees of the 2019 Grinduro bike race in California. The combination of pink paper, vibrant fluorescent illustrations and photography by Kennett Mohrman, Jake Stangel and Jordan Clark Haggard gave voice to the way Rapha approaches gravel cycling. It breaks down to a simple formula: Fun, Sweat & Beers. Repeat if needed.















































Related Work
Related Projects
Related Work
Keep in Touch
Location
777 Florida Street,
Suite 202,
San Francisco, CA 94110