A company dedicated to bringing important cultural conversations into conversations with kids, A Kids Book About, was ready to grow. Launched originally as a single book, A Kids Book About Racism, the brand expanded into a whole library of titles and was now moving into new areas such as podcasts and classes—outgrowing its book-centric roots. The company needed a new strategy and brand update to make room for what was to come. We worked with the A Kids Book About team to reorganize the company under a new name, A Kids Company About, launching a new e-commerce site and evolving the brand's visual language.